What Did They Carry Was It Just Their Standard Issued Gear Was It Re

What did they convey? Was it simply their standard given rigging? Was it relics fromthe world? Or then again was it something increasingly vile? Tim O'Brien investigates these thoughts and a lot more in his heart halting, stunning, particularly tragic yet obvious book, The Things They Carried. O'Brien, a casualty of the Vietnam War himself, shares with us stories that he suffered while in the 'Nam. In addition, I accept that this book of his was considerably more than an assortment of stories. I accept this book was not intended to engage our creative mind nor was it composed to enjoy our feelings of dread. Or maybe, I trust it was a supplication to God himself; a conciliatory sentiment to the Almighty for the detestations and outrages submitted unto his kids through the repulsiveness and brutalities of a tenacious, and ever grisly war. O'Brien promptly takes care of us understanding into the things of a snort. Everything from P-38's to taken cleanser, to the specific loads of every thing. He too moves forward with the recollections of his companions, or the scarcity in that department. He baits us into a domain that compares to day camp where the new youngsters are tormented with the loss of their family, and can just dream about being brought together with them. This world unexpectedly changes into an authentic, extraordinary hellfire. At the pinnacle of the many peaks intwined in the various stories, I felt restless, however in many cases, I felt awkward. Something didn't appear to be correct. Something didn't make any sense. I imagine that the one thing that each character conveyed, despite the fact that it was rarely once in the past presented, was that tragic over-controlling feeling known as blame. Imprint Fossie felt the dramatic finish of blame. Indeed, even Rat Kiley felt a blame that very few can understanding. I shoulder the hunch that Mark Fossie's blame lies in bringing an honest young lady into a hellfire that took her and manufacturing her into a beast. How content she probably been back in reality before going to Vietnam. Be that as it may 'Nam changed the sweet, when guiltless magnificence into something that can't be modified back-a savage. The 'Nam brought our her nature, maybe, of endurance what's more, viciousness. As indicated by the Greenies, they would regularly locate her challenging the incomprehensible, the unbelievable. She demonstrated to those men that sex didn't matter, and savage measures could be taken by anybody. How rodents Kiley's blame fit in to this condition? Kiley needed to slow down and watch the tacky transfiguration of the wonderful Mary Anne into an incomprehensible savage. O'Brien likewise conveyed blame. O'Brien procured his blame close to the town of My Khe. As he states, he didn't murder the youthful fellow that was constrained into the battle for freedom. Nonetheless, since O'Brien was available when the fellow was murdered, he guarantees duty. Since he feels mindful, he likewise feels guilty. It's this blame of duty that appears to have a grip on O'Brien, what's more, won't leave him quiet with himself. All the more critically, this book has influenced me in a major manner. It has adjusted my impression of the war in Vietnam for I will never see Vietnam in a similar light. All the war film can't come close to what this book has accomplished for me. This book has made the Vietnam War genuine and alive to me. It has moreover edified my appreciation of how Vets of the war attempt to understand the miserable real factors of ordinary flashbacks. This book appears to me as one mammoth idea. O'Brien has assembled stories that do not have the regular specialty of fragmenting one plan to another as found in most well known books. It's this style of composing that, to me, legitimizes that it is a major thought or flashback. O'Brien persistently says that a portion of the accounts are genuine, some are most certainly not. Some may have included embellishments, some may have missing realities. I think O'Brien is genuine in his composition, and is in this way pardoned from any fault assuming a few truth has been twisted. The spot that he portrayed appears as though it was in a equal universe. How could a large number of these occurrences occur as irregular as they did? I immovably accept that the explanation this book has grabbed my eye and has left me changed is a direct result of it's continually changing thoughts through the accounts continually changing yet continually associating. I know about the GI's having flashbacks, seeing occasions of days currently passed showing themselves in the present similarly as they happened when they recently happened. It is this thought finishes up me to

Aztec :: essays papers

Aztec The Aztec lived in the city of Tenochtitlan, which is a ripe bowl around 50 miles in length and as wide. Encircled by mountain ranges and a few volcanoes, the Aztec has inexhaustible flexibly of water. With being 8000ft above ocean level the day were mellow and the evenings are cold during a significant part of the year. The Aztecs name signifies heron individuals their name is gotten from the legendary country toward the north called Azatlan. This as a top priority their language(Nahuatl) additionally have a place with the phonetic family as the Soshonean, a tongue will spoke to among the Indians of the Untied States. In the Aztecs culture their fundamental chief harvest was maize. Maize was normally cooked with lime at that point ground to make batter, at that point tapped into tortillas, other chief yields were beans, squash, tomatoes, cotton, chilies. The two yields maguey and agave were utilized as string, sacks and shoes and a substitute for cotton in dress. From the juice of t he maguey was use in a gentle type of liquor called pulque, which was the stately beverage. Just the elderly people men of the council had the option to drink pulque unreservedly, in any case among the more youthful age couldn't become inebriated aside from at certain strict gala. Inebriation was viewed as a genuine offense even deserving of death. In the Aztecs culture there were factions, every group there was clans and every clan was split. At that point every family were distributed adequate land for its upkeep, in the event that nobody else were alive in the family, at that point the land were returned to the clan. Urban people group, the land were shared, each gathering called capulli was made out of a couple of families that mutually claimed a real estate parcel. At that point some portion of the yield was given to the state as an assessment. Rest of yield would be either sold, exchanged or for their own utilization. There were two sorts of rancher, first there was the general field laborers. They were in control with setting up the dirt, separating blocks, hoeing(with the coa burrowing sticks), leveling, defining limit markers, planting, inundating, winnowing and putting away grain. The second sort of rancher were the horticulturists their activity was planting of trees, transplanting, crop successions, turns and an administrative job, for they were relied upon to peruse the Tonalamatl chronological registries to decide the ideal opportunity for planting and gather. One of the unordinary highlight of the Aztec agribusiness were the gliding gardens. These nurseries were incorporated by burrowing trench with squares or square shape, at that point they would accumulate mud on the region which the trench encased.

MeisterTasks Supercharged Custom Fields - Focus

MeisterTask’s Supercharged Custom Fields - Focus MeisterTask is all about making your job â€" and life â€" easier! And that’s because we know that the less time you spend on administrative tasks (the work you have to do before you actually work), the more time you have to be productive. Enter custom fields…   MeisterTask Business Plan users now have a couple of extra custom fields features to take advantage of. Read on to find out what’s new. Not Sure What We Mean by Custom Fields? No problem! We don’t mind providing you with a little refresher. You can define one or more fields in your project’s properties and this allows anyone creating a task in that project to add additional data automatically.   Working in customer support? That’s the perfect example! Define custom fields for: the ticket number, time zone and operating system and save your team the hassle of typing it all in, manually, for every task. Check out this support article that outlines exactly what you need to do to add custom fields to your project. Why Use Custom Fields? Custom fields offer your organization an additional way to categorize, search, track and add information to all tasks in certain projects. They can be customized and used in different ways by different departments and/or teams. Custom fields are more standardized and can be used across an organization. They are added directly from the project properties, that means that project admins have more control over the information collected and tracked.   So What’s New? You could always add additional custom fields to your project at anytime throughout your project’s lifecycle. But, your custom fields were saved in order of creation and that could not be changed. So the ones you created first, were located at the top and the ones added subsequently followed on. So if you knew exactly the custom fields that needed to be added and the correct order when creating your project, great. But that’s not how things usually pan out.   Let’s say, you realized that there was another important field that needed to be added, and that field would only make sense if it were located at the top. Your options were: to leave as is (with your most important field last on the list) OR remove all of them and then re-add them in again. Bummer.   Well the good news is that that’s all changed. You can now simply re-order your custom fields by dragging and dropping. Custom fields added at any time can be ordered and switched around from your project properties in a way that makes sense for you, your project and your workflow. More Field Options What’s more, previously custom fields were limited to text fields only. You guessed it â€" that’s not the case anymore! We’ve added in two additional types: drop-down and number fields. What do number fields do? It makes sure that the information filled out is numerical. Yes, you can add numbers to a text field. But using a number field prevents project members from typing in text where there really should be numbers. The use cases for these new custom fields are endless. Check out this short video illustrating exactly how you can use custom fields: ? You can use number fields for: Budgets Costs Estimates Invoice number User ID Customer support ticket number And use drop-down fields for: Setting priority (e.g. low, medium, high) Progress stages (e.g. draft, review, ready to publish) Status Type of content (e.g. newsletter, blog post, email) Operating system   Mobile device Distribution channel So what are you waiting for? Create your custom fields on MeisterTask today. If you dont have a MeisterTask Business Plan already upgrade today! Click Here Upgrade Now Click Here MeisterTask’s Supercharged Custom Fields - Focus MeisterTask is all about making your job â€" and life â€" easier! And that’s because we know that the less time you spend on administrative tasks (the work you have to do before you actually work), the more time you have to be productive. Enter custom fields…   MeisterTask Business Plan users now have a couple of extra custom fields features to take advantage of. Read on to find out what’s new. Not Sure What We Mean by Custom Fields? No problem! We don’t mind providing you with a little refresher. You can define one or more fields in your project’s properties and this allows anyone creating a task in that project to add additional data automatically.   Working in customer support? That’s the perfect example! Define custom fields for: the ticket number, time zone and operating system and save your team the hassle of typing it all in, manually, for every task. Check out this support article that outlines exactly what you need to do to add custom fields to your project. Why Use Custom Fields? Custom fields offer your organization an additional way to categorize, search, track and add information to all tasks in certain projects. They can be customized and used in different ways by different departments and/or teams. Custom fields are more standardized and can be used across an organization. They are added directly from the project properties, that means that project admins have more control over the information collected and tracked.   So What’s New? You could always add additional custom fields to your project at anytime throughout your project’s lifecycle. But, your custom fields were saved in order of creation and that could not be changed. So the ones you created first, were located at the top and the ones added subsequently followed on. So if you knew exactly the custom fields that needed to be added and the correct order when creating your project, great. But that’s not how things usually pan out.   Let’s say, you realized that there was another important field that needed to be added, and that field would only make sense if it were located at the top. Your options were: to leave as is (with your most important field last on the list) OR remove all of them and then re-add them in again. Bummer.   Well the good news is that that’s all changed. You can now simply re-order your custom fields by dragging and dropping. Custom fields added at any time can be ordered and switched around from your project properties in a way that makes sense for you, your project and your workflow. More Field Options What’s more, previously custom fields were limited to text fields only. You guessed it â€" that’s not the case anymore! We’ve added in two additional types: drop-down and number fields. What do number fields do? It makes sure that the information filled out is numerical. Yes, you can add numbers to a text field. But using a number field prevents project members from typing in text where there really should be numbers. The use cases for these new custom fields are endless. Check out this short video illustrating exactly how you can use custom fields: ? You can use number fields for: Budgets Costs Estimates Invoice number User ID Customer support ticket number And use drop-down fields for: Setting priority (e.g. low, medium, high) Progress stages (e.g. draft, review, ready to publish) Status Type of content (e.g. newsletter, blog post, email) Operating system   Mobile device Distribution channel So what are you waiting for? Create your custom fields on MeisterTask today. If you dont have a MeisterTask Business Plan already upgrade today! Click Here Upgrade Now Click Here

MeisterTasks Supercharged Custom Fields - Focus

MeisterTask’s Supercharged Custom Fields - Focus MeisterTask is all about making your job â€" and life â€" easier! And that’s because we know that the less time you spend on administrative tasks (the work you have to do before you actually work), the more time you have to be productive. Enter custom fields…   MeisterTask Business Plan users now have a couple of extra custom fields features to take advantage of. Read on to find out what’s new. Not Sure What We Mean by Custom Fields? No problem! We don’t mind providing you with a little refresher. You can define one or more fields in your project’s properties and this allows anyone creating a task in that project to add additional data automatically.   Working in customer support? That’s the perfect example! Define custom fields for: the ticket number, time zone and operating system and save your team the hassle of typing it all in, manually, for every task. Check out this support article that outlines exactly what you need to do to add custom fields to your project. Why Use Custom Fields? Custom fields offer your organization an additional way to categorize, search, track and add information to all tasks in certain projects. They can be customized and used in different ways by different departments and/or teams. Custom fields are more standardized and can be used across an organization. They are added directly from the project properties, that means that project admins have more control over the information collected and tracked.   So What’s New? You could always add additional custom fields to your project at anytime throughout your project’s lifecycle. But, your custom fields were saved in order of creation and that could not be changed. So the ones you created first, were located at the top and the ones added subsequently followed on. So if you knew exactly the custom fields that needed to be added and the correct order when creating your project, great. But that’s not how things usually pan out.   Let’s say, you realized that there was another important field that needed to be added, and that field would only make sense if it were located at the top. Your options were: to leave as is (with your most important field last on the list) OR remove all of them and then re-add them in again. Bummer.   Well the good news is that that’s all changed. You can now simply re-order your custom fields by dragging and dropping. Custom fields added at any time can be ordered and switched around from your project properties in a way that makes sense for you, your project and your workflow. More Field Options What’s more, previously custom fields were limited to text fields only. You guessed it â€" that’s not the case anymore! We’ve added in two additional types: drop-down and number fields. What do number fields do? It makes sure that the information filled out is numerical. Yes, you can add numbers to a text field. But using a number field prevents project members from typing in text where there really should be numbers. The use cases for these new custom fields are endless. Check out this short video illustrating exactly how you can use custom fields: ? You can use number fields for: Budgets Costs Estimates Invoice number User ID Customer support ticket number And use drop-down fields for: Setting priority (e.g. low, medium, high) Progress stages (e.g. draft, review, ready to publish) Status Type of content (e.g. newsletter, blog post, email) Operating system   Mobile device Distribution channel So what are you waiting for? Create your custom fields on MeisterTask today. If you dont have a MeisterTask Business Plan already upgrade today! Click Here Upgrade Now Click Here MeisterTask’s Supercharged Custom Fields - Focus MeisterTask is all about making your job â€" and life â€" easier! And that’s because we know that the less time you spend on administrative tasks (the work you have to do before you actually work), the more time you have to be productive. Enter custom fields…   MeisterTask Business Plan users now have a couple of extra custom fields features to take advantage of. Read on to find out what’s new. Not Sure What We Mean by Custom Fields? No problem! We don’t mind providing you with a little refresher. You can define one or more fields in your project’s properties and this allows anyone creating a task in that project to add additional data automatically.   Working in customer support? That’s the perfect example! Define custom fields for: the ticket number, time zone and operating system and save your team the hassle of typing it all in, manually, for every task. Check out this support article that outlines exactly what you need to do to add custom fields to your project. Why Use Custom Fields? Custom fields offer your organization an additional way to categorize, search, track and add information to all tasks in certain projects. They can be customized and used in different ways by different departments and/or teams. Custom fields are more standardized and can be used across an organization. They are added directly from the project properties, that means that project admins have more control over the information collected and tracked.   So What’s New? You could always add additional custom fields to your project at anytime throughout your project’s lifecycle. But, your custom fields were saved in order of creation and that could not be changed. So the ones you created first, were located at the top and the ones added subsequently followed on. So if you knew exactly the custom fields that needed to be added and the correct order when creating your project, great. But that’s not how things usually pan out.   Let’s say, you realized that there was another important field that needed to be added, and that field would only make sense if it were located at the top. Your options were: to leave as is (with your most important field last on the list) OR remove all of them and then re-add them in again. Bummer.   Well the good news is that that’s all changed. You can now simply re-order your custom fields by dragging and dropping. Custom fields added at any time can be ordered and switched around from your project properties in a way that makes sense for you, your project and your workflow. More Field Options What’s more, previously custom fields were limited to text fields only. You guessed it â€" that’s not the case anymore! We’ve added in two additional types: drop-down and number fields. What do number fields do? It makes sure that the information filled out is numerical. Yes, you can add numbers to a text field. But using a number field prevents project members from typing in text where there really should be numbers. The use cases for these new custom fields are endless. Check out this short video illustrating exactly how you can use custom fields: ? You can use number fields for: Budgets Costs Estimates Invoice number User ID Customer support ticket number And use drop-down fields for: Setting priority (e.g. low, medium, high) Progress stages (e.g. draft, review, ready to publish) Status Type of content (e.g. newsletter, blog post, email) Operating system   Mobile device Distribution channel So what are you waiting for? Create your custom fields on MeisterTask today. If you dont have a MeisterTask Business Plan already upgrade today! Click Here Upgrade Now Click Here

The Importance Of Team Working And The Keys For Successful...

Teamwork plays one of the most important roles to succeed in any industry field. To achieve a goal, team members are required to work with the other members cooperatively. Speaking of food business, especially kitchen environment, it is of great significance. The purpose of this paper is to address the importance of team working and the keys for successful teamwork in the kitchen. A discussion of the kitchen environment and the writer’s actual experiences are presented, followed by the concept of teamwork in the kitchen and several keys to successful teamwork. Teamwork is necessary to develop and maintain the group commitment, focus and strength (Steve Sala 1995). In the kitchen, there are a lot of tasks, which are divided into each parson. This is called a Partie system. To manage this environment that can be a chaos easily, every member of the team has to have a notion of ‘team player’ and to understand that they are given a ‘responsibility for key tasks which help meet the company’s aim of serving the customers’ (Steve Sala 1995). As Keith Hughey (2009) says that ‘â€Å"Chef† means â€Å"chief† and as chiefs the four must pick their staff, define and clearly share their vision of what they wanted to create’, understanding and heading toward same goal lead to successfully completing objective. According to Steve Sala (1995), teamwork is used in order to improve productivity and manage performance to increase the level of it. Also it increases in task discretion and jobShow Mo reRelatedImportance of Teamwork in the Kitchen Essay1118 Words   |  5 PagesImportance of Teamwork In the Kitchen Teamwork in the kitchen is a basic requirement as it is the main key of successful performance for anyone who is, going to or will join this most important department of hospitality. The purpose of this essay is to explain the concept of teamwork and how it applies to kitchen environment. Also, examples of personal experience of teamwork in class are provided to illustrate its effectiveness as a way to achieve common goals. Dwyer (2013, p. 224)Read MoreTeamwork Is Essential For Business Success1591 Words   |  7 PagesIntroduction: Teams: â€Å"A group whose individual efforts result in a performance that is greater than the sum of individual efforts (Loura ,lecture slides).The team has joint, specific ‘collective work-products’ such as experiments, reports, products, etc. An example can be your course work based on a team-based project† (David Knights, Hugh Willmott, 2007, p.120).The question arise is that is teams are important to the organisations; the answer is yes; because organisations are much more likely toRead MoreEvaluate the Advantages and Disadvantages of Globalization for Business1101 Words   |  5 PagesEssay Title: How can effective teamwork in organisations make business more profitable? Nowadays, most of the organizations try to develop some kind of teamwork in their businesses. Teamwork originated in workplaces, since people began to operate collectively through organisations. Over the years various rules, ideas, practices and theories that constitute the evolution of teamwork and management have developed. Teamwork can be considered one of the oldest human activities. The ancient ChineseRead MoreThe Work Of Belbin And My Personal Experiences988 Words   |  4 Pagesstated teamwork is key to success; this is true in the context of building careers as at some point you will have to work in a team, which is sometimes challenging. Steve Jobs also believed in the importance of teamwork â€Å"Great things in business are never done by one person they’re done by a team of people.† (BusinessNewsDaily, 2013). There are many different aspects of teamwork for example; skills, team conflict and group size. This essay reflects on my personal experiences of work ing in a team. FirstRead MoreImproving The Team s Collective Knowledge814 Words   |  4 Pagesimproving the team’s collective knowledge. By continuous development and training, the team can generate more energy and understanding, which will ultimately lead to success Secret 13: Provide on-going training A sense of accomplishment can boost the team’s morale and energy. A simple way to do this is by guaranteeing the members continue developing their skill and gain positive experiences through training. Each team member should participate in development courses and to educate themselves furtherRead MoreTransferable Skills in workplace1508 Words   |  7 Pagesconcept of skills in the workplace. According to the definition given by the Higher Education Academy, employability is: A set of achievements-skills, understandings and personal attributes - that makes graduates more likely to gain employment and be successful in their chosen occupations, which benefits themselves, the workforce, the community and the economy. (HEA, 2012, p.4, based on Yorke 2006) Skills given above are what students should develop and invest during the process of studying for a degreeRead MoreSelf Improvement Within A Group1129 Words   |  5 Pagesthe workspace. Having a tenacious trait to want to become a better person is exactly what one needs when working with a group. Often one may find themselves working with various people in the group on specific tasks. Keeping everyone on the project involved and informed can be difficult. Staying organized is crucial in group projects for the highest amount of productivity. Time management is a key point to staying organized, especially in a group where it can be easy to get off subject in a discussionRead MoreTeamwork Essay1232 Words   |  5 PagesTeamwork can be defined as the ability to work cooperatively with others and work together as opposed to separately or competitively to achieve a common goal. Teamwork is used in all aspects of life. Analyze any situation or task involving more than one person: in almost all cases, the outcome can only   be positive if a sufficient amount of teamwork is used. For example, a marriage will only work if both   partners put in the effort. A sports team will not be successful unless the team works togetherRead MoreLeadership Team Building in the Project Environment Essay1096 Words   |  5 PagesIntroduction Team building benefits the team as a whole. When people who rarely work together are forced to communicate, they can discover that they enjoy the interaction and continue to network and bond with different people back at the office. For many, working in team is difficult, for others is easier than working alone, not many people are able to respond to the commitment involved in working in a team environment. And there are usually time imbalances that are generated within work teams. Those whoRead MoreThe Importance Of Social Responsibility, Communication, And Teamwork1587 Words   |  7 PagesThis essay will discuss the importance of social responsibility, communication, and teamwork in the workplace in particular as a nurse in the healthcare setting of general practice. By giving care to be proud of and being open, honest and approachable as well as working together as part of a team for the same outcome will benefit the patients. As a nurse in general practice the role includes a lot of involvement in the community. You become the face of the clinic and if you live in the same area

Whelk Facts and Information

Whelks are snails with beautiful shells. If you see something on the beach that looks like a seashell, its probably the shell of a whelk. There are over 50 species of whelks. Here you can learn about characteristics common to these species. What Does a Whelk Look Like? Whelks have a spiraled shell which varies in size and shape. These animals can vary in size from under an inch in length (shell length) to more than 2 feet. The largest whelk is the trumpet whelk, which grows to over 2 feet. Whelk shells vary in color. Whelks have a muscular foot that they use to move and hold prey. They also have a hard operculum that closes the shells opening and is used for protection. To breathe, whelks have a siphon, a long tube-like organ which is used to bring in oxygenated water. This siphon allows the whelk to burrow in the sand while still getting oxygen. Whelks feed using an organ called the proboscis. The proboscis is made up of the radula, esophagus, and mouth. Classification Kingdom: AnimaliaPhylum: MolluscaClass: GastropodaOrder: NeogastropodaSuperfamily: BuccinodeaFamily: Buccinidae (true whelks) There are additional species of animals that are called whelks but are in other families. Feeding Whelks are carnivores, and eat crustaceans, mollusks, and worms—they will even eat other whelks. They can drill a hole into the shell of their prey with their radula, or may wrap their foot around the hinged shells of their prey and use their own shell as a wedge to force the shells open, then insert their proboscis into the shell and consume the animal inside. Reproduction Whelks reproduce by sexual reproduction with internal fertilization. Some, like the channeled and knobbed whelks, produce a string of egg capsules that maybe 2-3 feet long, and each capsule has 20-100 eggs inside which hatch into miniature whelks. Waved whelks produce a mass of egg capsules which look like a pile of egg cases. The egg capsule allows the young whelk embryos to develop and provides protection. Once they have developed, the eggs hatch inside the capsule, and the juvenile whelks leave via an opening. Habitat and Distribution The question of where to find a whelk depends upon what species youre looking for. In general, whelks may be found in many parts of the world, and are usually found on sandy or muddy bottoms, from shallow tide pools out to waters several hundred feet deep. Human Uses Whelks are a popular food. People eat the mollusks muscular foot—an example is the Italian dish scungilli, which is made from a whelks foot. These animals are also collected for the seashell trade. They may be caught as bycatch (e.g., in lobster traps), and they may be used as bait to catch other marine life, such as cod. Whelk egg cases may be used as a fishermens soap. The veined rapa whelk is a non-indigenous species that have been introduced into the U.S. The native habitat of these whelks includes waters in the western Pacific Ocean including the Sea of Japan, Yellow Sea, East China Sea, and the Bohai Sea. These whelks were introduced into the Chesapeake Bay and may cause damage to native species. Sources Conley, C. Whelks. Edible Vineyard. Issue 6, Early Summer 2010.Whelks. Maine Department of Marine Resources.Save the Bay. Whelks.Shimek, R. L. Whelks. Reefkeeping, Vol. 4, No. 10. Nov. 2005.Smithsonian Marine Station at Fort Pierce. Knobbed Whelk.Wilcox, S. The Unknown Life History Characteristics of the Channeled Whelk.

Affluenza An American Epidemic Essay examples - 852 Words

Affluenza is an epidemic which effects millions of people in the United States. â€Å"Until this century [20th], to consume was considered a bad thing† says Jeremy Rifkin an expert on affluenza ( Gross ). The victims of affluenza are consumers who work long hours at a job they hate so they can buy things which they don’t need ( Fight Club ). Like AIDS, affluenza has spread quickly throughout the United States showing no prejudice of race, sex or color. However, unlike AIDS, affluenza is a compulsive addiction to shopping, which can be cured by spending less time consuming and more time enjoying life. nbsp;nbsp;nbsp;nbsp;nbsp;As the majority of parents work longer hours then other parents did in the past to†¦show more content†¦The average employer in the United States now makes about 326 times more then the average employee. ( â€Å"The Affluenza’ Epidemic† ). nbsp;nbsp;nbsp;nbsp;nbsp;Working a repetitive job, credit debit and unhappiness are some of the other social problems many teenagers will unknowingly have deal with as they enter the workforce. As these teenagers grow into adults and have children of their own, they too will raise their children with the help of television as their parents did. They will be led to believe that they are helping their family relationship by staying at work later and spend less time at home. nbsp;nbsp;nbsp;nbsp;nbsp;The effects of affluenza on our environment are also extremely horrifying. As a Cote Page 3 nation of consumers we neglect our environment, and believe that our natural resources are inexhaustible. Roughly fifty percent of youth in the United States would rather go shopping then enjoy a hike in the woods ( Willis ). According to Allan Gerald â€Å"Our annual generation of total waste...would fill a convoy of garbage trucks half way to the moon† ( â€Å"A Bad Case Of ‘Affluenza’† ). Endangered species and global warming does not concern people who are infected with affluenza. What concerns people who are infected with affluenza are celebrity magazines and cable television ( Fight Club ). nbsp;nbsp;nbsp;nbsp;nbsp;Many people have found that volunteering to live aShow MoreRelatedAffluenza in American Society1739 Words   |  7 Pages This disorder is called Affluenza it is very catching and once polluted with the disease it is difficult to be overthrown. Affluenza is characterized as an unhealthful connection with money, blown up hopes and tiresome efforts to keep up with the Joneses. Affluenza creates anxiety, bankruptcy, and becomes the reason of several problems in associations. Even though, there are some people who have unlike definitions for Affluenza. Many people find Affluenza to be a rich man s mentalRead MoreThe Epidemic of Affluenza is Sweeping Through America Essay850 Words   |  4 PagesAn epidemic is sweeping all through America. This epidemic has affected just about every individual in America. Millions could be diagnosed with it yet they do not realize they have it. It is changing the everyday thoughts and actions of those with it. It damages all individuals who let it consume them. It is nearly impossible to cure. Medication is useless against it. There is not outright proven immunity to prevent one from receiving this nasty disease. It can cause symptoms such as stressRead More Affluenza: To Buy or Not To Buy Essay775 Words   |  4 Pages Affluenza: To Buy or Not To Buy There is an epidemic widespread throughout the country. A highly contagious disease of being out of control; overconsumption, and the symptoms normally include compulsive shopping, high debt, overwork, a sense of entitlement, obsession with externals and quot;having it all,quot; wastefulness, and stress. The disease is called affluenza, which is derived from the word â€Å"affluence,† meaning: abundant supply, wealth, and riches. Affluenza has been described as:Read MoreOverconsumption in America Essay1063 Words   |  5 Pagesmore the quality of life deteriorates. This made me think about how much Americans waste food and natural resources. For example, FOX had a show, where people tried to out eat each other. The glutton and wastefulness was appalling, and at the same time, entertaining to some. nbsp;nbsp;nbsp;nbsp;nbsp;Theres an epidemic sweeping the country. 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Understanding the Business Level Operationsâ€Myassignmenthelp.Com

Question: Explain With Example Understanding The Business Level Operations? Answer: Introduction The marketing of the modern-day organizations is important since there is high level of competition in the market (Proctor 2014). The business entities are becoming more and more complex owing to the number of departments that operate within the business entities. The organizations face the challenges of both internal environment as well as external environment. There are number of adversities that affect the smooth functioning of the modern-day organizations (Proctor 2014). Hence, it becomes crucial to determine suitable policies that would help the company to manage through these adversities. This report is part of a service firm audit done for Taco Bill Mexican Restaurants, located at Victoria, Australia. It would carry out a detailed and in-depth investigation of the external environment of the restaurant with the help of tools such as SWOT, PESTEL. It would also define the current marketing mix of the company. The issues of the firm would be identified and the recommendations for the same would be enumerated. Discussion of business Taco Bill Mexican Restaurants is located at Balcombe Road Black Rock, Victoria in Australia (Tacobill.com.au 2017). It is fully air conditioned restaurant with relaxed atmosphere, friendly service, private function area and it is covered outside the deck so that the people can enjoy the sea views (Tacobill.com.au 2017). It has award winning Mexican cuisines and relaxed as well as peaceful atmosphere. This restaurant has gained the trust of the people for decades. It also has takeaway and online food delivery options (Tacobill.com.au 2017). Service Marketing Mix It is important to understand the marketing mix of Taco Bill so that it becomes easier for them to formulate effective organizational strategies- Product There are different types of product available at the restaurant such as Taco, Taquitos, Enchilada, Nachos, Delgada and others (Tacobill.com.au 2017). The restaurant serves both chicken, beef as well as vegetarian items. It also offers a variety of drinks such as Frozen Margarita, fruit margarita, liquer margaritas and others. They also offer Sangria, which is a refreshing red wine punch, which is a popular drink in Mexico (Tacobill.com.au 2017). They provide nonalcoholic beverage like Mexican Slushie. They also offer various kinds of beer, cider, white wine and spirits. Price The restaurant offers cheap pricing options on specific days and on other days, it provides higher pricing options (Fayol 2016). The rates and special offers are designed to attract the guests coming in the restaurant. The restaurant tries to keep competitive pricing for their products. Place The product is accessible to the customers from various locations in Australia such as Victoria, Melbourne, NSW and others (Tacobill.com.au 2017). The restaurant is present in multiple locations, which is helpful in gathering a wide number of customers. Promotion The company uses several promotional tactics to reach out to the customers such as printed media advertisements, personal telephone calls, pamphlets, hoardings, promotional offers, discount coupons, brochures and others (Monis 2015). The company has dedicated pages in the social networking sites such as Facebook, Twitter and others. It also has dedicated television advertisements (Tacobill.com.au 2017). People In the Taco Bill, the service employees represent the brand who are the first persons that deal with the customers when they arrive at the organization (Tacobill.com.au 2017). The employees should give a good impression and training is needed for this purpose (Meiseberg and Dant 2015). However, in Taco Bill, there are limited number of trainings that are provided to the employees. Process The restaurant has poor quality of foods which is often stale, undercooked and overcooked. This has led to many service complaints and the company should try to enhance the food provided to the customers. Physical evidence The company adheres to the fact that there should be similarity between the different franchises, which would help the customers to become favorable with the brand (Pilcher 2017). Environmental Scan SWOT analysis The SWOT analysis is important for the identification of strengths, weakness, opportunities and threats of Taco Bill. Strengths The strong points about the restaurant includes that its exteriors are clean, tidy and well maintained (Tacobill.com.au 2017). The interiors of the restaurant give premium look and it has nice ambience (Tacobill.com.au 2017). The service style is new to the area and they have products which are comparatively cheaper than the competitors. Weakness There has been deterioration in the quality of food served at the restaurant (Zomato.com 2017). The behavior of the staffs is bad and there are times they misbehave with the guests. There are also issues with the service delivery such as the empty tables lay uncleaned for quite a long time, which causes dissatisfaction among the guests. There are instances when there are no staffs to attend the guests. Opportunities Source: (Anand et al. 2015) The Mexican food market is growing and there are possibilities that there would be huge growth of the customers preferring Mexican cuisines (DiPietro Remar and Parsa 2016). There are chances of expansion in Australia with more number of outlets. There is a huge increase in the number of health-conscious customers hence the restaurant can introduce new zero calorie meals made from healthy ingredients (Anand et al. 2015). It can also venture into the emerging economies for better business prospects. Threats There is a huge number of restaurants in Australia that specializes in Mexican foods. The increasing global rumors about the harmful effects of fast foods may adversely affect the sales of the company (Irwin 2015). The restaurant is labor intensive and any probable labour market issues can affect the nature of service delivery. There is a major threat from the close rivals such as La Tortilleria, Mamasita and others. PESTEL analysis This analysis would help in the understanding of the external environment factors of Taco Bill Restaurants. Political Source: (Esping-Andersen 2013) The global restaurant chains are expected to comply with the country-specific requirements like minimum wage regulations, labor market trends, quality regulations and hygiene factors. There are different government regulations that intervene the business such as subsidies, tariffs, import quotas, free trade zones and others (Esping-Andersen 2013). Australia is a lucrative place for doing business due to the stability, strength and open government. It also has competitive business costs, favorable tax system and world class infrastructure. Economic source: (Canare Ang and Mendoza 2014) Australia is considered as one of the largest capitalist economies of the world (Wood and Alsayegh 2014). It is being dominated by the service sector and the growth of agricultural as well as mining sector has contributed to the growth of the economy. The various economic factors affect business of Taco Bill such as employment, consumers confidence, inflation and the interest rates. Taco Bill should customize its products based on the industrial policies, economic condition, import-export policies and the demographic constituents of the country (Canare Ang and Mendoza 2014). Australia occupies the 10th rank in the ease of doing business, have continuous economic growth, low public debt and open market with less restrictions. The restaurants are introducing exciting deals as well as low price menu options in order to combat the ill effects of recession. Social Australia has culturally diverse set of people who are residing in a comparatively young society. There is different religion in the country such as Anglicon, Roman Catholic, Christian, Non-Christian and others. The dominant British Australian tradition can be seen well in the country, which is often considered as multicultural society (Entzinger 2014). The Australians have the liberty to participate in the national life and they can express their cultural beliefs freely. The primary language of the country is English. There have been shift in the healthy lifestyles of the people, which has increased the need to implement the low-calorie options. Technological There are certain technological factors that affect the functioning of the restaurants such as automation, technology incentives, rate of technological change and RD activity (O'Mahony Vecchi and Venturini 2014). These are determinants of the barriers to entry, influence outsourcing decisions, efficient production levels and others. The technological shifts can affect the quality, costs and the lead to different innovation. Digital displays in the restaurants are able to change the menu within a minute according to the time of the day (Davies Clinch and Alt 2014). The restaurant does not use appropriate number of technological advancements in their restaurant functioning. Environmental The business entities need to take care of the external environment dynamics so that there is no harm to it. The restaurants are adopting green practices to get the loyalty of the consumers (Jang Kim and Lee 2015). They are also opting for recyclable packaging. Legal The restaurants are expected to meet the food standards requirements such as Food and Drug Administration (Food and Drug Administration 2013). They are also liable to follow the employment regulations of the country. The Australian government is concerned about the phenomenon of childhood obesity and hence there are increased restrictions for targeting children. Summary of issues The above analysis of Taco Bill shows that there are several service issues in the company. The first issue was concerned with the low quality of food served in the restaurant. There have been several complaints related to the quality of food available at the restaurant. There are also issues with the training and development of the employees. The organization does not pay attention to the employee development initiatives, which is not good in the long run. If the skills and the competencies of the employees are not improved, then they would be stagnant. The organization does not incorporate sufficient technological advancements in their restaurant, which makes them lag behind their competitors. The company lacks low calorie food items in their menu, which are being increasingly demanded by the customers. Recommendations The food prepared by the restaurant should not be overcooked, reheated and stale. It should be prepared hot and should use only fresh ingredients. There should be strict quality adherence of the food products delivered to the customers in the restaurant. Taco Bill should undertake a detailed on the job training for the employees for customer service, preparation and food handling techniques. The employee should be provided trainings for improving the overall management of the department. There should be more incorporation of the digital menu in the restaurant and there should be app based services, which would help the customers to choose the menu as per their convenience. Conclusion The service audit of Taco Bill restaurant presents some interesting findings. The marketing mix of the restaurant is being done by focusing on the 7 Ps of marketing. The internal environmental analysis has been done by using the SWOT analysis and the external analysis has been done with the help of PESTEL analysis. There are certain issues found in the organizations such as low quality of food, training and development, technological advancements and no menu items concerning low-calorie items. Based on the issues, a set of recommendations has been given in order to solve the issues in the near future. References Anand, S.S., Hawkes, C., De Souza, R.J., Mente, A., Dehghan, M., Nugent, R., Zulyniak, M.A., Weis, T., Bernstein, A.M., Krauss, R.M. and Kromhout, D., 2015. Food consumption and its impact on cardiovascular disease: importance of solutions focused on the globalized food system: a report from the workshop convened by the World Heart Federation.Journal of the American College of Cardiology,66(14), pp.1590-1614. Canare, T., Ang, A. and Mendoza, R.U., 2014. On the Ease of Doing Business in APEC. Davies, N., Clinch, S. and Alt, F., 2014. Pervasive displays: understanding the future of digital signage.Synthesis Lectures on Mobile and Pervasive Computing,8(1), pp.1-128. DiPietro, R.B., Remar, D. and Parsa, H.G., 2016. Health consciousness, menu information, and consumers purchase intentions: An empirical investigation.Journal of Foodservice Business Research,19(5), pp.497-513. Entzinger, H., 2014. The rise and fall of multiculturalism: The case of the Netherlands. InToward assimilation and citizenship: Immigrants in liberal nation-states(pp. 59-86). Palgrave Macmillan UK. Esping-Andersen, G., 2013.The three worlds of welfare capitalism. John Wiley Sons. Fayol, H., 2016.General and industrial management. Ravenio Books. Food and Drug Administration, 2013. Mobile medical applications: guidance for industry and Food and Drug Administration staff.USA: Food and Drug Administration. Irwin, D.A., 2015.Free trade under fire. Princeton University Press. Jang, Y.J., Kim, W.G. and Lee, H.Y., 2015. Coffee shop consumers emotional attachment and loyalty to green stores: The moderating role of green consciousness.International Journal of Hospitality Management,44, pp.146-156. Meiseberg, B. and Dant, R.P., 2015. A cross-national comparison of the role of habit in linkages between customer satisfaction and firm reputation and their effects on firm-level outcomes in franchising. InInterfirm networks(pp. 99-124). Springer International Publishing. Monis, D.K., 2015. Promotional and Distribution Strategies with respect to IDBI Federal Life Insurance Co. Ltd. O'Mahony, M., Vecchi, M. and Venturini, F., 2014. The Long-Run Decline in Labor Share: Technology versus Institutions. Pilcher, J.M., 2017.Planet taco: A global history of Mexican food. Oxford University Press. Proctor, T., 2014.Strategic marketing: an introduction. Routledge. Tacobill.com.au.2017. [online] Available at: https://www. [Accessed 14 May 2017]. Wood, M. and Alsayegh, O.A., 2014. Impact of oil prices, economic diversification policies and energy conservation programs on the electricity and water demands in Kuwait.Energy Policy,66, pp.144-156. Zomato.com.2017. [online] Available at: https://www.zomato.com [Accessed 14 May 2017].

The Impact Of Information Technology On Work Organ Essay Example For Students

The Impact Of Information Technology On Work Organ Essay isations The impact of information technology will have significant effects on the structure, management and functioning of most organisations. It demands new patterns of work organisation and effects individual jobs, the formation and structure of groups, the nature of supervision and managerial roles. Information technology results in changes to lines of command and authority, and influences the need for reconstructing the organisation and attention to job design. Computer based information and decision support systems influence choices in design of production or service activities, hierachal structures and organisations of support staffs. Information technology may influence the centralisation/ decentralisation of decision making and control systems. We will write a custom essay on The Impact Of Information Technology On Work Organ specifically for you for only $16.38 $13.9/page Order now New technology has typical resulted in a flatter organisational pyramid with fewer levels of management required. In the case of new office technology it allows the potential for staff at clerical/operator level to carry out a wider range of functions and to check their own work. The result is a change in the traditional supervisory function and a demand for fewer supervisors. One example, secretaries with the impact of I technology are moving increasingly into territory previously occupied by managers and administrations, and achieving new levels of responsibility The importance of effective management of technical change has been highlighted by recent and continuing developments in IT. Although the term IT originated in the computer industry, it extends beyond computing to include telecommunications and office equipment. Advances in technical knowledge, the search for improved economic efficiency and GOV support for It have all prompted a growing movement towards more automated procedures of work. The impact of It demands new patterns of work organisations, especially in relation to achieve procedures, one example is the shift in the traditional role of the secretary more towards that of the manager and administrator. IT effects the nature of individual jobs and the formation and structure of work groups. There is a movement away from large scale, centralised organisation to smaller working units. Processes of communication are increasingly limited to computer systems with the rapid transmission of information and immediate access to their national or international offices. Improvements in telecommunications mean for example that support staff need no longer be located within the main production unit. Changes wrought by IT means that individuals may work more on their own, from their personal work stations or even from their own homes, or work more with machines than with other people. One person may be capable of carrying out a wider range of activities. There are changes in the nature of supervision and the traditional heirachal structure of jobs and responsibilities. Computer based information and decision support systems provide additional dimensions of structural design. They affect choices such as division of work, individual tasks and responsibility. The introduction of IT undoubtedly transforms significantly the nature of work and employment conditions for staff. Advances in technical knowledge tend to develop at a faster rate than, and in isolation from, consideration of related human and social consequences, e. g. fatigue and low morale are two major obstacles to the efficiency of staff. Research is now being conducted into possible health hazards such as eyestrain, backache, general fatigue and irritability for operators of visual display units. This concern has prompted proposals for recommended working practices for VDU operators. The trade union congress has call for regular health checks and eyesight tests for operators and a 20-minute break every two hours. Failure to match technical change to the concomitant human and social considerations means, that staff may become resentful, suspicious and defensive. Peoples cognitive limitations, and their uncertainties and fears, may result in a reluctance to accept change. The psychological and social implications of technical change, such as information technology and increased automation, must not be underestimated. New ideas and innovations should not be seen by members of staff as threats. The manager has to balance the need for adaptability ain meeting oportunities by new technology with an atmosphere of stability and concern for the interests of staff. The manner in which technical change is introduced into the organisation will influence peoples attitude towards work, the behaviour of individuals and groups, and their level of performance. Continued technical change is inevitable and likely to develop at even greater rate. .u4614d97116ac50794e890d857d8fc289 , .u4614d97116ac50794e890d857d8fc289 .postImageUrl , .u4614d97116ac50794e890d857d8fc289 .centered-text-area { min-height: 80px; position: relative; } .u4614d97116ac50794e890d857d8fc289 , .u4614d97116ac50794e890d857d8fc289:hover , .u4614d97116ac50794e890d857d8fc289:visited , .u4614d97116ac50794e890d857d8fc289:active { border:0!important; } .u4614d97116ac50794e890d857d8fc289 .clearfix:after { content: ""; display: table; clear: both; } .u4614d97116ac50794e890d857d8fc289 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4614d97116ac50794e890d857d8fc289:active , .u4614d97116ac50794e890d857d8fc289:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4614d97116ac50794e890d857d8fc289 .centered-text-area { width: 100%; position: relative ; } .u4614d97116ac50794e890d857d8fc289 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4614d97116ac50794e890d857d8fc289 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4614d97116ac50794e890d857d8fc289 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4614d97116ac50794e890d857d8fc289:hover .ctaButton { background-color: #34495E!important; } .u4614d97116ac50794e890d857d8fc289 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4614d97116ac50794e890d857d8fc289 .u4614d97116ac50794e890d857d8fc289-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4614d97116ac50794e890d857d8fc289:after { content: ""; display: block; clear: both; } READ: RECYCLING Essay Managers must be responsive to such . The impact of Information technology on work organ Essay Example For Students The impact of Information technology on work organ Essay isations The impact of information technology will have significant effects on the structure, management and functioning of most organisations. It demands new patterns of work organisation and effects individual jobs, the formation and structure of groups, the nature of supervision and managerial roles. Information technology results in changes to lines of command and authority, and influences the need for reconstructing the organisation and attention to job design. Computer based information and decision support systems influence choices in design of production or service activities, hierachal structures and organisations of support staffs. Information technology may influence the centralisation/ decentralisation of decision making and control systems. We will write a custom essay on The impact of Information technology on work organ specifically for you for only $16.38 $13.9/page Order now New technology has typical resulted in a flatter organisational pyramid with fewer levels of management required. In the case of new office technology it allows the potential for staff at clerical/operator level to carry out a wider range of functions and to check their own work. The result is a change in the traditional supervisory function and a demand for fewer supervisors. One example, secretaries with the impact of I technology are moving increasingly into territory previously occupied by managers and administrations, and achieving new levels of responsibility The importance of effective management of technical change has been highlighted by recent and continuing developments in IT. Although the term IT originated in the computer industry, it extends beyond computing to include telecommunications and office equipment. Advances in technical knowledge, the search for improved economic efficiency and GOV support for It have all prompted a growing movement towards more automated procedures of work. The impact of It demands new patterns of work organisations, especially in relation to achieve procedures, one example is the shift in the traditional role of the secretary more towards that of the manager and administrator. IT effects the nature of individual jobs and the formation and structure of work groups. There is a movement away from large scale, centralised organisation to smaller working units. Processes of communication are increasingly limited to computer systems with the rapid transmission of information and immediate access to their national or international offices. Improvements in telecommunications mean for example that support staff need no longer be located within the main production unit. Changes wrought by IT means that individuals may work more on their own, from their personal work stations or even from their own homes, or work more with machines than with other people. One person may be capable of carrying out a wider range of activities. There are changes in the nature of supervision and the traditional heirachal structure of jobs and responsibilities. Computer based information and decision support systems provide additional dimensions of structural design. They affect choices such as division of work, individual tasks and responsibility. The introduction of IT undoubtedly transforms significantly the nature of work and employment conditions for staff. Advances in technical knowledge tend to develop at a faster rate than, and in isolation from, consideration of related human and social consequences, e. g. fatigue and low morale are two major obstacles to the efficiency of staff. Research is now being conducted into possible health hazards such as eyestrain, backache, general fatigue and irritability for operators of visual display units. This concern has prompted proposals for recommended working practices for VDU operators. The trade union congress has call for regular health checks and eyesight tests for operators and a 20-minute break every two hours. Failure to match technical change to the concomitant human and social considerations means, that staff may become resentful, suspicious and defensive. Peoples cognitive limitations, and their uncertainties and fears, may result in a reluctance to accept change. The psychological and social implications of technical change, such as information technology and increased automation, must not be underestimated. New ideas and innovations should not be seen by members of staff as threats. The manager has to balance the need for adaptability ain meeting oportunities by new technology with an atmosphere of stability and concern for the interests of staff. The manner in which technical change is introduced into the organisation will influence peoples attitude towards work, the behaviour of individuals and groups, and their level of performance. Continued technical change is inevitable and likely to develop at even greater rate. .u86db9006789bafee6c4872c4a317c844 , .u86db9006789bafee6c4872c4a317c844 .postImageUrl , .u86db9006789bafee6c4872c4a317c844 .centered-text-area { min-height: 80px; position: relative; } .u86db9006789bafee6c4872c4a317c844 , .u86db9006789bafee6c4872c4a317c844:hover , .u86db9006789bafee6c4872c4a317c844:visited , .u86db9006789bafee6c4872c4a317c844:active { border:0!important; } .u86db9006789bafee6c4872c4a317c844 .clearfix:after { content: ""; display: table; clear: both; } .u86db9006789bafee6c4872c4a317c844 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u86db9006789bafee6c4872c4a317c844:active , .u86db9006789bafee6c4872c4a317c844:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u86db9006789bafee6c4872c4a317c844 .centered-text-area { width: 100%; position: relative ; } .u86db9006789bafee6c4872c4a317c844 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u86db9006789bafee6c4872c4a317c844 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u86db9006789bafee6c4872c4a317c844 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u86db9006789bafee6c4872c4a317c844:hover .ctaButton { background-color: #34495E!important; } .u86db9006789bafee6c4872c4a317c844 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u86db9006789bafee6c4872c4a317c844 .u86db9006789bafee6c4872c4a317c844-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u86db9006789bafee6c4872c4a317c844:after { content: ""; display: block; clear: both; } READ: 1984 George Orwell Essay Managers must be responsive to .

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Free Online Language Courses Want to learn a new language? The internet has a number of high-quality distance learning language courses. Best of all, many non-credit courses can be taken for free. Arabic Learn to Read Arabic (www.arabicreadingcourse.com) – â€Å"These are a few very basic learn-to-read-the-alphabet lessons.† Babel: Arabic (i-cias.com/babel/arabic/index.htm) – â€Å"From your online computer you will have lessons with sound as well as grammar lessons.† Armenian Armenipedia (www.armeniapedia.org/index.php?titleArmenian_Lessons) - This section has a free Eastern Armenian Lessons Online book, which will enable English speakers to learn Armenian at their own pace.† Chinese Rutgers Multimedia Chinese Teaching System (Chinese.rutgers.edu) – Chinese lessons from the State University of New Jersey. Chinese Tools (www.chinese-tools.com) – 40 online lessons including reading, writing, modern vocabulary, grammar, examples and exercises.† French The French Tutorial (www.frenchtutorial.com) – â€Å"The French Tutorial is a web-based step by step lesson covering basics, pronunciation, but also grammar, vocabulary and everyday French. It offers audio support for better oral comprehension, a table of contents and an index for faster searches.† French Language Course (www.jump-gate.com/languages/french/) – â€Å"The following French course is intended to allow you to understand written French (newspapers, articles, magazines, signs on the road during your next trip in France, etc.) and to write a letter to a French friend or correspondent.† Word Prof (www.wordprof.com) – â€Å"If youve ever been lost for words in a French exam or when traveling in France our interactive* web site will help you learn all the French vocabulary you need.† German German for Travelers (www.learngermanonline.org/german-for-travellers) – â€Å"Dozens of free online resources.† German for Beginners (www.deutschakademie.de/online-deutschkurs/english) – The largest free German online course. Hebrew Foundation Stone (foundationstone.com.au) - â€Å"A free and easy to use Java application for you to learn Hebrew.† Biblia Hebrew (www.bible101.org/hebrew) – â€Å"Found on this site are notes from a graduate Biblical Hebrew Level I class taught by Dr. David Wallace.† Alph-Bet (darkwing.uoregon.edu/~ylcflx/Aleph-Bet) – â€Å"The tutorials on this site are designed to reinforce vocabulary and spelling for beginning students of modern Hebrew.† Learn to Read Hebrew (www.cartoonhebrew.com) – â€Å"Fun methods based on pictures to help you to learn to read Hebrew, like yesterday!† Italian Parliamo italiano! (www.oneworlditaliano.com/english/italian/italian-course-free-online.htm) – Take the free 37 unit Italian course. The Italian Electronic Classroom (www.locuta.com/eclass.html) – â€Å"Aimed at providing free on-line, useful information on difficult aspects of the Italian language to students, teachers, translators, writers.† Japanese Free Japanese Lessons (www.freejapaneselessons.com) – â€Å"The goal of this page is to teach you the basics in a way that is, hopefully, easy to understand.† Learn Japanese (www.learn-japanese.net) – â€Å"Provides the most comprehensive Japanese lessons on the web.† Want more language learning? Take a look at the Peace Corps Language Courses Archive for lessons and audio content designed for international Peace Corps volunteers.

Customer Satisfaction and Market Segmentation of Mass Transit Railway Dissertation

Customer Satisfaction and Market Segmentation of Mass Transit Railway (MTR) Corporation Limited - Dissertation Example The research has played an important role in highlighting the importance and need of customer satisfaction in the success and growth of the organsiation. The researcher had always an interest in understanding the dynamics of marketing and strategic management and the research offered an opportunity to learn different intricacies of the subject matter. While conducting the research, there were moments when the whole idea of achieving the proposed aim and objectives was looking far away. However, with due support of professors, friends and family, there was a new way that helped in gaining confidence of learning new things. It was really nice to interact with a number of people and analysing their views and opinions on customer satisfaction. Customer satisfaction is an abstract concept that requires thorough understanding of the nature and preference of customers. The researcher learnt a lot by analysing the views and opinions of customers that were very similar to the literature. An u nderstanding over the different facets of the research allowed the researcher to look things from different angles and perspectives and this learning has been pretty useful that can be incorporated in the personal and professional life. Every research is a kind of journey that adds great value. The researcher has been lucky enough to learn patience, understanding and analysis of things and opinions from different perspectives and angles. ... NT Knowledge is in the end based on acknowledgement- Ludwig Wittgenstein Every research starts with a general idea that gets depth and value with the support and guidance of others. Knowledge is doubled when share and supported in a compassionate manner. The researcher would like to thank his supervisor†¦ for his kind support and positive motivation that helped in achieving the proposed aim and objectives of the research. His continuous guidance created good amount of interest that has been reflected in the research. The researcher would also like to thank his professor†¦ for offering him key insights over the subject matter. Without his guidance and efforts, things would have been a bit different in terms of results and outcomes. The researcher would like to appreciate the management of the University that allowed him to access library and other electronic sources that helped in gaining knowledge over the subject matter. More importantly, this created a positive response f rom the researcher side in terms of delivering the goods in an expected manner. The role of family in supporting the research cause has been immense and without their support and motivation; things would have not shaped in a desired manner. Their understanding and constant support allowed the researcher to add continuous value to the research topic. The researcher would also like to thank his friends for sharing their ideas and views over the research topic that helped in developing multiple perspectives. Overall, a deep gratitude to everyone who made this research journey a successful one. The researcher would like to thank everyone for their direct and indirect support and dedicate the entire effort to their support and motivation. Their presence and guidance helped in identifying various issues

Organizational behavior Essay Example | Topics and Well Written Essays - 2000 words - 2

Organizational behavior - Essay Example ous responsibility on its shoulders as regards any issues be it legal, environmental or technical and fulfills the requirements with utmost diligence. Even when the whole world was reeling under sustainability issues in 2008, this company reported net profits. In this journey, of late, it was faced with the issue of technical competency. It could not sustain change and management of configuration of IT management on an enterprise-wide basis. The issues could be both external and internal. To analyze the external issues, a more detailed PESTLE analysis would be result fetching. (Anon., 2009) - 1 Economic Factors: The whole world was reeling under economic depression due to collapse in global demand in 2008. However, this company has managed its sales and profits successfully through multi-level customer and supplier collaboration. Social Factors: There was a sharp rise in the employee turnover in the year 2006 to5.8%. It gradually decreased in the next years and in 2008, the turnover was only .7%. In the mean while there were also recruitments. As such, while 3,24,875 were employed in 2006. The same number has now risen to 3,69,928. The important point to be noted here is that the company also increased its sales targets and greater transparency aspects on technical fronts. So, sufficiency of this employed work force could be an issue on the amount of work done by them. Technical Factors: The firm was unable to catch up with the modern generation technology due to non-reproducibility of developers’ projects in its branches worldwide. Control of employees in all these units became a major issue. Even compliance to legal issues on deadlines was very difficult. As such, it has undertaken a drastic change in IT configuration. (Anon., 2009) - 2. Legal Factors: As an international brand compliance to legal issues was always required by the organization. However due to non- integrated IT systems, understandability of the reports was always a question. This became a

Company Background And Market Analysis Of Mcdonalds

Company Background And Market Analysis Of Mcdonalds McDonalds is the leading global foodservice retailer and the worlds largest chain of hamburgers fast food restaurant. It is founded in year 1955 by Ray Kroc. McDonalds serves more than  60 million people with more than 32,000 local restaurants in 117 countries each day. It employs more than 1.5 million people. More than 75% of McDonalds restaurants worldwide are owned and operated by independent local men and women. Source From the table above, since year 2004 until year 2008, even until now, McDonalds is still the number choice of customers when come to fast food follow by Burger King and Wendys. In year 2008, Subway took over Wendys place and ranked at number three. Besides that, The Star Online stated that McDonalds is ranked in the top 10 most valuable brands in 2010 and it is placed at number six. Top 10 most Valuable Brands in 2010 Rank Brand Value ($bn) 1 Coca-cola 70.45 2 IBM 64.73 3 Microsoft 60.90 4 Google 43.56 5 GE 42.81 6 McDonalds 33.58 7 Intel 32.02 8 Nokia 29.5 9 Disney 28.73 10 HP 26.87 Source: Company Situation Mission Statement: McDonalds vision is to be the worlds best quick service restaurant experience.   Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. Values: We place the customer experience at the core of all we do. We are committed to our people. We believe in the McDonalds system. We operate out business ethically. We give back to our communities. We grow our business profitably. We strive continually to improve. Management Overview McDonalds management is very successful as it exports its brands throughout the globe. The company operates McDonalds restaurants as well as franchises. There are 32,478 restaurants in 117 countries at year-end 2009, and there are 26,216 were operated by franchisees and 6,262 were operated by the Company. Under franchise arrangement, a portion of the capital have to be provided by franchisees to invest in their restaurant businesses for the equipment, signs, seating and decorations, reinvesting in the business is needed from time to time. Financial Situation Revenues by geographic Segment: McDonalds largest geographical market is Europe, accounted for 41% of the total revenues in the year 2009 which is mainly driven by France, Germany and the United Kingdom. Revenues are generated through other geographic segments: United States (US),  Asia Pacific, Middle East and Africa (APMEA) and other countries and corporate are 35%, 19% and 5% respectively. From McDonalds 2009 annual report, we can see that its total revenues from the US reached $7,944 millions in year 2009, a decrease of 1.7% over year 2008. Revenues from Europe were $9,274 million in year 2009, a decrease of 6.5% compared to year 2008. While revenues from APMEA reached $4,337 million in year 2008, an increase of 2.4% compared with year 2008. Revenues from other countries and corporate reached $1,190 millions in year 2009, a decrease of 7.8% over year 2008. The total operating income and assets in US shows favourable results where the figures keep increasing since year 2007 to year 2009. Total capital expenses in US show improvement as well where the expenditure is lesser in year 2009 compared to year 2008. Market Share: According to Jim Muehlhausen, McDonalds had occupied 19% of the total market share in the fast food industry. While its closest competitors: Burger King and Wendys accounted 2% individually. Pie Chart below shows the market share of the major players in the fast food industry. Source: Market Situation Sector Trends The land size of United Statess is at 3.79 million square miles, according to U.S. Bureau of Census, with the total population of 307,006,500 in July 2009, it is the third largest both by land area and population. The table on the left shows the population in United States in July 2009 according to states. Segmentation The market is segmented by demographic, geographic, psychographic and behavioural. Targeting McDonalds target market is people who love fast food. The demand of fast food is increasing nowadays as everyone is practicing faster paced lifestyles. Macdonalds target market is: children, students, working adults and families who are from five to seventy years old. Students tend to spend their time to socialize with their friends in fast food restaurants compare to other restaurants as it offers affordable prices and trendy ambiences. Besides that, due to the hectic schedule, fast food restaurant is always the number one choice for working adults to have their meals as it offers quick services. Kids simply love fast food, hence, the parents will bring their children to fast food restaurants to have family meals. Positioning McDonalds outlets are located mostly in high population states such as: Florida, New York, Texas, Illinois and Ohio. They were built near office buildings, schools, in shopping malls, etc., which are high visibility, traffic volume and ease of access areas. State July 2009 population Alabama 4,708,708 Alaska 698,473 Arizona 6,595,778 Arkansas 2,889,450 California 36,961,664 Colorado 5,024,748 Connecticut 3,518,288 Delaware 885,122 DC 599,657 Florida 18,537,969 Georgia 9,829,211 Hawaii 1,295,178 Idaho 1,545,801 Illinois 12,910,409 Indiana 6,423,113 Iowa 3,007,856 Kansas 2,818,747 Kentucky 4,314,113 Louisiana 4,492,076 Maine 1,318,301 Maryland 5,699,478 Massachusetts 6,593,587 Michigan 9,969,727 Minnesota 5,266,214 Mississippi 2,951,996 Missouri 5,987,580 Montana 974,989 Nebraska 1,796,619 Nevada 2,643,085 New Hampshire 1,324,575 New Jersey 8,707,739 New Mexico 2,009,671 New York 19,541,453 North Carolina 9,380,884 North Dakota 646,844 Ohio 11,542,645 Oklahoma 3,687,050 Oregon 3,825,657 Pennsylvania 12,604,767 Rhode Island 1,053,209 South Carolina 4,561,242 South Dakota 812,383 Tennessee 6,296,254 Texas 24,782,302 Utah 2,784,572 Vermont 621,760 Virginia 7,882,590 Washington 6,664,195 West Virginia 1,819,777 Wisconsin 5,654,774 Wyoming 544,270 Total 307,006,550 McDonalds target market and its market segmentation: Children Youth Adults Elderly Demographic Age 5 to 12 13 to 25 26-54 55-70 Occupation Students Students/Part-timers Part-timer/Full-timer/Self-employed Retired Income 1000 to 2500 >2500 Pensions and savings Geographic Within United States Psychographic Interests Entertainment Entertainment, leisure Entertainment, leisure Enjoyment Lifestyle Dependent Aggressive Aggressive Slow and steady Behavioural Occasions Birthday party Birthday party, gathering Gathering, anniversary Anniversary McDonalds SWOT analysis Strengths Strong global presence with its nearest domestic competitor being only half of its size. The market leader in both domestic and international markets. Strong brand recognition Ranked number one in Fortune Magazines 2008 list of most admired food service companies Having more than 32,000 local restaurants in 117 countries. First to come out with nutrition facts information on its products. Weaknesses Lack of product innovation. High cost for employee training due to high employee turnover. Opportunities Its outlets are located in high visibility, traffic volume and ease of access areas. International market Advances in technology Threats Saturated food industries. Price competition between competitors. More health conscious customers and fast food is categorized as unhealthy food. PESTLE implications Political According McDonalds 2009 annual report, foreign currency translation had a negative impact on McDonalds consolidated operating results in year 2009 which is driven by the Euro, Russian Ruble, British Pound, Canadian Dollar and Australian Dollar. While in year 2008 and 2007, the foreign translation had positive impact on its consolidated operating results. The table below shows how the foreign currency translation affect McDonalds consolidated operating results. Economical With its franchises in US, McDonalds provide a lot of job opportunities to the US people to reduce the unemployment level in that country. McDonalds is hiring up to 600 part-timers to work in its outlets throughout the Las Vegas area which is with 14.2% of unemployment level. Social Fast foods lead to obesity problems in America as they are high in fats, calories, sugar and salt. Rates of obesity in America are keep increasing obesity will leads to other diseases like heart diseases, diabetes, etc. The Coronary Artery Risk Development in Young Adults (CARDIA) said that a person will gain an average weight of 10 pounds if he or she ate fast food two or more times in a week. Pew Research Centre reported that almost 20% of Americans eat fast food at least twice a week after the survey is conducted. As the health concern is increased among the Americans, they tend not take less fast food as it have been seen as unhealthy food. To conquer the problems, McDonalds comes out with nutrition facts charts on selected packaging and menu information for customers to have guidelines for the food intake and meet their nutrition desires. Sample nutrition facts are shown in the pictures below. Technology With the technology, McDonalds serves burgers and fries to the customers in minutes time, McDonalds was the first to have touch-screen computers at the front counter and drive-thru to serve customers faster and easier when they ordering food. There are also touch screen self-ordering kiosks for customers to order food by themselves. Besides that, McDonalds uses Wayport for high speed connectivity to the internet. Legal McDonalds has been involved in legal cases which most of them are trademark disputes where many food businesses are using Mc or Mac because of McDonalds strong brand recognition. Environmental To reduce the impacts on environment, McDonalds uses 3Rs approaches: reduce, reuse and recycle. There is 82% of McDonald packaging are made from renewable materials at the moment. Besides that, cooking oil is recycled to be reused in variety products such as environmentally friendly biodiesel. Competitors situation and SWOT McDonalds closest competitors are Burger King Corporation and Wendys International Incorporation. Burger King Burger King is founded in year 1954 by McLamore and Edgerton. It has more than 12,200 outlets in 73 countries, however, 66% of its outlets are located in United States and 90% of them are privately owned and operated. It is having more than 38,800 employees serving about 11.4 million customers in daily basis. Strengths Second largest fast food hamburger restaurant Strong brand equity Weaknesses Heavily concentrated in US market Relies heavily on its franchises Opportunities International market Advances in technology Threats Changing consumer habits towards healthier food choices Intense competition with the competitors Increasing labour costs Wendys Wendys is founded in year 1969 by Dave Thomas. It is an international fast food chain restaurant which ranked as the worlds third largest hamburger fast food chain. In year 2009, there are 6,541 restaurants worldwide where 1,391 are company restaurant and 5,150 are franchise restaurants, majority of them 77 are located at North America. Wendys employs 46,000 people worldwide. Strengths Third largest hamburger fast food chain restaurant Global brand Strong supply chain Weaknesses Concentrated in North America market Having management problems Relies on franchises Opportunities International market Advances in technology Threats Strong competitors Increase in beef prices Fast food have been seen as unhealthy food Objectives and Assumptions Assumptions During the preparation of a marketing plan, there are few assumptions being made upon it where there will be no large fluctuation particularly on Foreign Exchange variance. Besides that, it is crucial to take variances such as economy crisis, natural disasters that will have impacts on McDonalds business into consideration during the preparation of a marketing plan. Objectives These marketing objectives are what McDonalds is trying to achieve on the three following years of its operations by using SMART criteria which are specific, measurable, achievable, realistic and timely: Marketing: Specific To increase market share. To increase new product awareness. Measurable To increase the market share by 5%. To have an increase of 18% on new product awareness. Achievable Advertisements on the new product to grab customers attention. More franchisees to open new franchises. Realistic Fast-paced lifestyle leads to higher demand as more customers prefer fast food nowadays. Timely To increase market share by 5% yearly start from 2010. To have an increase in product awareness by 18% start from 2010. Financial: Specific To increase overall sales revenue. To reduce cost of sales. Measurable Increase sales revenue by 8%. Reduce the cost of sales by 5%. Achievable Higher demand for fast food. Realistic McDonalds order raw materials in bulk to get cheaper prices and reduce cost. Advertising stimulate customers appetite and increase sales. Timely Sales revenue increases by 8% annually start from year 2010. Cost of sales reduces by 5% yearly start from 2010. Societal: Specific Provide healthier fast food. To make product more environmental friendly. Reduce electric and water consumption and wastage. Measurable RD at 8% of sales on healthier food recipe in year 2010. Reduce energy consumption and wastage by 3%. Achievable Reduce in fats, calories, sugar and salt in the products. Electric and water consumption is reduced by using them wisely Realistic 82% of McDonald packaging are made from renewable materials Timely Electric and water consumption and wastage is to be reduced by 3% monthly start from January 2010. Strategy Marketing Mix Marketing mix is all about putting the right product in the right place, at the right price and at the right time to boost sales and hence generate higher profit. Product McDonalds primarily sells hamburgers, chicken products, cheeseburgers, breakfast items, lunch items, french fries, soft drinks, shakes and also desserts. McDonalds should innovates its products continuously as people tend to change their preference and tastes from time to time. Without product innovations, customer will get bored to eat the same food over and over again. With its strong brand recognition, McDonalds serves its customers within minutes from ordering until they get their food with world class food quality by using fresh ingredients and excellent product features. Its staffs are trained to provide fast and excellent services to the customers. McDonalds product packaging is environmental friendly and 100% recyclable to reduce the negative impacts on the environment. Questionnaires have to be prepared from time to time to get feedbacks from the customers so that McDonalds have an idea to improve on its products and environments by following customers preferences. As people starts to practice healthy lifestyles, McDonalds includes salads, wraps and fruit into its menu. Besides that, McDonalds comes out with nutrition facts table and charts for people to have guidelines for their food intake and to meet their nutrition desires. The sample nutrition facts table for McDonalds USA is shown below. Source: Price McDonalds uses value-based pricing and psychological pricing on its products. One example for psychological pricing is $3.59 instead of $3.60 and $4.99 instead of $5. In customers perception of saving, they look at the items with prices ending with  £0.95 or  £0.99 more favourable as compare to  £1.00 as example although there are only  £0.05 and  £0.01 difference. The prices are set where they are reasonable and affordable by the customers. It uses value pricing strategies  on some of its products where they are cheaper to buy in a set compared to ala carte such as: happy meal, combo meal,  family meal, breakfast and lunch sets to increase overall sales volumes. Discounts coupons should be given out from time to time to attract new customers and to boost sales in those particular periods. Place McDonalds outlets are located in high visibility, traffic volume and ease of access areas. Most of its outlets consist of the distribution channels. It is important so that the product is available to the customer all the time. In United States, there are nearly 50% of McDonalds outlets can be reached by driving within three minutes. McDonalds gives certain level of satisfaction, fun as well as happiness each time they dine at McDonalds as it offers better ambience, hygienic environment and also great services. Free Wi-Fi with high speed connectivity to internet is provided to customers for them to access to internet to do business and entertainment when they are dining. Besides that, children will not easily get bored when they just sit and eat as they can have fun at the playgrounds in the restaurants while their parents have some time to spend together. Every McDonalds outlets have Drive-Thru to make customers who want to take away more convenient and fast. Besides that, quick del ivery to households is provided with a little charge. Promotion McDonalds uses various promotion channels to effectively communicate the product information to the customers as it has clear understanding of the customer value that helps to decide whether the promotion cost is worth spending or not. McDonalds three main advertising objectives are to make people aware of its product, having position perception about it and remember it. It does its advertising promotions through televisions, radios, hoardings and also bus shelters. Printed ads in newspapers and magazines and television programmes are one of its important marketing medium too to stimulate customers appetite. Besides that, McDonalds is doing sales promotion too. Customers can enjoy McDonalds breakfast and lunch sets in cheaper price in a certain period of the day. Besides that, discount coupons will be given to customers from time to time for them to enjoy McDonalds foods in cheaper prices. Kids simply love to celebrate their birthday parties in McDonalds. Hence, McDonalds can give special discounts and gifts to the birthday kids so that they will come back next year and tell it to their friends. Forecast and implications McDonalds three years forecasts and budgets (Dollars in millions) 2009 2010 2011 2012 Objective comment Sales 7944 8580 9266 10007 Improve by 8% yearly Cost 659 626 595 565 Reduce by 5% annually Profit 7285 7954 8671 9442 Increases by around 8% yearly It is forecasted that McDonalds in United States will meet its financial objective where its sales increase steadily by 8% yearly start from year 2010 while its cost reduces by 5% annually. Hence, the profit will be increasing by around 8% yearly start from 2010. Metrics McDonalds is using metric strategy in order to measure whether it can achieve its objectives or not. Marketing metric: Objectives Metrics To increase market share Measure by number of new franchises opening yearly Increase product awareness among target audiences Calculated by the sales of the particular product after advertising promotion is done Financial metric: Objectives Metrics Increase sales revenue Product sales is measured by dollars annually Reduce cost of sales Cost of sales is measured by dollars yearly Societal metric: Objectives Metrics Provide healthier fast food Measure by the percentage of fats, calories, sugar and salt in the products Reduce electrical and water consumption and wastage Calculate by the electric and water bills monthly More environmental friendly Measure by the percentage of its packaging that using recyclable materials Conclusion As the conclusion, although McDonalds is number one in fast food industry, it should keep improving its business in term of marketing, financial and social to be better in the future. McDonalds can get feedback from the customers to know what they prefer, how they want McDonalds to change so that McDonalds know what action it should takes to improve itself. With new product innovations and healthier fast food, McDonalds will be more successful. Word Count: 2275 words