Customer Satisfaction and Market Segmentation of Mass Transit Railway Dissertation

Customer Satisfaction and Market Segmentation of Mass Transit Railway (MTR) Corporation Limited - Dissertation Example The research has played an important role in highlighting the importance and need of customer satisfaction in the success and growth of the organsiation. The researcher had always an interest in understanding the dynamics of marketing and strategic management and the research offered an opportunity to learn different intricacies of the subject matter. While conducting the research, there were moments when the whole idea of achieving the proposed aim and objectives was looking far away. However, with due support of professors, friends and family, there was a new way that helped in gaining confidence of learning new things. It was really nice to interact with a number of people and analysing their views and opinions on customer satisfaction. Customer satisfaction is an abstract concept that requires thorough understanding of the nature and preference of customers. The researcher learnt a lot by analysing the views and opinions of customers that were very similar to the literature. An u nderstanding over the different facets of the research allowed the researcher to look things from different angles and perspectives and this learning has been pretty useful that can be incorporated in the personal and professional life. Every research is a kind of journey that adds great value. The researcher has been lucky enough to learn patience, understanding and analysis of things and opinions from different perspectives and angles. ... NT Knowledge is in the end based on acknowledgement- Ludwig Wittgenstein Every research starts with a general idea that gets depth and value with the support and guidance of others. Knowledge is doubled when share and supported in a compassionate manner. The researcher would like to thank his supervisor†¦ for his kind support and positive motivation that helped in achieving the proposed aim and objectives of the research. His continuous guidance created good amount of interest that has been reflected in the research. The researcher would also like to thank his professor†¦ for offering him key insights over the subject matter. Without his guidance and efforts, things would have been a bit different in terms of results and outcomes. The researcher would like to appreciate the management of the University that allowed him to access library and other electronic sources that helped in gaining knowledge over the subject matter. More importantly, this created a positive response f rom the researcher side in terms of delivering the goods in an expected manner. The role of family in supporting the research cause has been immense and without their support and motivation; things would have not shaped in a desired manner. Their understanding and constant support allowed the researcher to add continuous value to the research topic. The researcher would also like to thank his friends for sharing their ideas and views over the research topic that helped in developing multiple perspectives. Overall, a deep gratitude to everyone who made this research journey a successful one. The researcher would like to thank everyone for their direct and indirect support and dedicate the entire effort to their support and motivation. Their presence and guidance helped in identifying various issues

Organizational behavior Essay Example | Topics and Well Written Essays - 2000 words - 2

Organizational behavior - Essay Example ous responsibility on its shoulders as regards any issues be it legal, environmental or technical and fulfills the requirements with utmost diligence. Even when the whole world was reeling under sustainability issues in 2008, this company reported net profits. In this journey, of late, it was faced with the issue of technical competency. It could not sustain change and management of configuration of IT management on an enterprise-wide basis. The issues could be both external and internal. To analyze the external issues, a more detailed PESTLE analysis would be result fetching. (Anon., 2009) - 1 Economic Factors: The whole world was reeling under economic depression due to collapse in global demand in 2008. However, this company has managed its sales and profits successfully through multi-level customer and supplier collaboration. Social Factors: There was a sharp rise in the employee turnover in the year 2006 to5.8%. It gradually decreased in the next years and in 2008, the turnover was only .7%. In the mean while there were also recruitments. As such, while 3,24,875 were employed in 2006. The same number has now risen to 3,69,928. The important point to be noted here is that the company also increased its sales targets and greater transparency aspects on technical fronts. So, sufficiency of this employed work force could be an issue on the amount of work done by them. Technical Factors: The firm was unable to catch up with the modern generation technology due to non-reproducibility of developers’ projects in its branches worldwide. Control of employees in all these units became a major issue. Even compliance to legal issues on deadlines was very difficult. As such, it has undertaken a drastic change in IT configuration. (Anon., 2009) - 2. Legal Factors: As an international brand compliance to legal issues was always required by the organization. However due to non- integrated IT systems, understandability of the reports was always a question. This became a